British Group (BGI / Atlantic Gaming – AGI) and Servi Jeux are delighted to announce a strategic investment with Servi Jeux becoming a 50% equity partner in the British Group of Companies. The partnership is truly the culmination of more than a decade long business relationship and is designed to leverage the collective assets of the two entities in a synergistic fashion to deliver maximum value to its extended family – our deeply valued clientele.

AGI manufactures and supplies lottery, charitable and promotional gaming pull tab products and related technologies and services; delivering innovative and creative solutions in a competitive, security-conscious and results-driven industry. Servi Jeux is an industry leader in the production and marketing expertise of high quality Bingo Paper and related products and services.

AGI is celebrating 60 years in business in 2018; Servi Jeux is entering its 28th year in business. With almost 90 years of combined gaming experience, and over 250,000 square feet of combined, world class manufacturing space, the combination of Servi Jeux’s world class bingo paper supplies and services with AGI’s industry leading and patent protected pull tab products, processes and intelligent, integrated dispensing solutions, position the combined entity for significant, scalable growth in a socially responsible approach.

Blair Connolly, President & CEO of British Group offers, “the synergy between our two companies has always been readily apparent, and, in a sense, it was more a matter of when, not if, this deal would occur”. Mr. Connolly goes on to add that, “the greatest benefactor of the deal will be the market itself and the customers we collectively service. Our ability to successfully package a variety of paper based and digital support products under one roof provides our customers the one stop shop option they truly desire, and under one umbrella of customer care and concern.”

Roberto Carosielli, Vice President of Servi Jeux passionately asserts, “Ultimately, our decision to invest in and grow with British Group was more than just a financial one. We are aligned in our values, our purpose and our joint vision of how to shape the future of the gaming industry we care so deeply about.” 

BGI and Servi Jeux will be actively participating in the upcoming Canadian Gaming Summit, and welcome the opportunity to discuss the details of our combined new enterprise. Stay tuned at www.bingoservijeux.com and www.playlinxx.com for new product and corporate announcements in the weeks and months to come.

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