AGI Lottery Dispensing Technology Arrives in Atlantic Canada
March 30, 2015, St. John’s – Atlantic Gaming (AGI) is pleased to announce the market activation of its new playLinxx® Pull Tab lottery dispensing kiosks in Atlantic Canada. The launch of kiosks in each of the four Atlantic Provinces comes as a result of significant research and development, market intelligence, and a purchase agreement signed with Atlantic Lottery in the summer of 2014.
“We are thrilled to see our vision for lottery ticket dispensing realized, and extremely proud to have our playLinxx® units now activated, and in our home market first,” said Blair Connolly, Vice President of Sales and Marketing with BGI. “We’ve been a supplier of Breakopen (Pull Tab) Lottery Tickets to Atlantic Lottery for more than 20 years, and we believe this dispensing kiosk – and associated blend of traditional product and technology advancement – strengthens the value proposition for this product line, and will provide an enhanced experience for players, and increased security, integrity and operational benefits for the Lottery and its retail partners.”
The playLinxx® system is anchored by the XL5™ dispensing kiosk, a patented pending solution with multiple operational and player-focused advancements that revitalize and invigorate the Breakopen experience for all players (current and new), as well as for the lottery operator. For added flexibility and scalability, BGI also offers integrated and stand-alone central operating and reporting systems.
“Atlantic Lottery continues to seek out and implement player-focused product and technology advancements, and is happy to have now launched these next generation kiosks,” said Atlantic Lottery Vice President of Marketing and Sales, Scott McWilliam. “This is another example of how we are aligning our products and technologies to better meet market demand so that we may responsibly generate profits for our shareholders.”
“Working hand-in-hand with Atlantic Lottery during the development and delivery phase of this contract has resulted in a customized and optimized solution for their market; one that we are very proud of and believe will offer an advanced lottery experience for Atlantic Lottery’s player base,” said Connolly. “BGI is leveraging what it does best to open up potential new channels for lottery sales. We look forward to further market growth, development, and success for both parties.”
British Group manufactures and supplies lottery, charitable and promotional gaming products and related technologies and services. With decades of experience in gaming and ticket manufacturing, BGI delivers innovative and creative products in a competitive, security-conscious and results-driven industry.
British Group (BGI / Atlantic Gaming – AGI) and Servi Jeux are delighted to announce a strategic partnership. The result of more than a decade-long business relationship and designed to deliver maximum value to our clientele.